An essential oil and natural cosmetics company from Bulgaria. At the core of Bether Cosmetics, lies a curated collection of exquisite essential oils. The aim of this project is to create a visual identity that reflects the brand's Bulgarian roots and the essence of its core ingredients.

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Bether is a Bulgarian cosmetics company producing natural cosmetics and essential oils. The core of Bether Cosmetics is the imporant for the regi essential oil from Rosa Damascena. The company holds pride in having control over the full process of cosmetics production, from planting the flowers to packaging them and shipping, all of their products are being produced in a small region of Bulgarian, known for its essential oils.

The bespoke logo combines the shape of an oil drop and a rose, symbolizing the brand's commitment to harnessing the natural beauty of roses and the nourishing properties of oil. It is an essential part of the brand as the main element as it is being positioned as the main element in its packaging and other printed collateral.

In addition to the logo, the project extends to various collateral materials, such as product packaging, stationery, and marketing materials. Each element will be meticulously crafted to ensure consistency and cohesiveness, presenting Better Cosmetics as a premium brand in the competitive cosmetics market.

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The illusrations created by Rozalina Burkova show the flower used for each comestics product and their use.